case study

La Scala

La Scala is a Vancouver-based home automation company that offers custom automation solutions to residential and commercial clients. La Scala had been in business for over 30 years, but faced challenges in attracting new customers and competing with larger, more established players in the industry. The company had a limited online presence and lacked a cohesive digital marketing strategy.

  • Category
    Development
  • Client
    Webflow
  • Start Date
    23 January 2023
  • Handover
    05 March 2023

La Scala's main challenges were :

  • Limited online presence and low visibility in search engines.
  • Lack of a consistent and cohesive digital marketing strategy.
  • Limited budget for advertising and marketing efforts.

Solution:

La Scala partnered with Conqueri, a full-service digital marketing agency, to help them improve their online presence and generate more leads. Conqueri proposed a comprehensive digital marketing strategy that focused on increasing La Scala's online visibility, improving its website and social media presence, and optimizing its local search listings.

  1. Content Management: Conqueri provided La Scala with a content management plan that included creating a blog section on their website, posting regular updates, and optimizing their existing content for SEO. The blog content focused on home automation, industry trends, and La Scala's unique offerings.
  2. Website Redesign: Conqueri redesigned La Scala's website on the WordPress platform to improve the user experience, increase conversions, and optimize the website for SEO. The website now showcases La Scala's services and products in a visually appealing and easy-to-navigate format.
  3. Paid Advertising Campaigns: Conqueri created and managed targeted advertising campaigns on social media and search engines, aimed at increasing La Scala's visibility and driving more traffic to the website.
  4. Affiliate Program: Conqueri developed an affiliate program to increase La Scala's brand awareness and generate new leads. The program incentivized partners to promote La Scala's services in exchange for a commission.
  5. Guest Posting: Conqueri identified and reached out to relevant blogs and websites to publish guest posts on behalf of La Scala. These posts provided valuable information to readers, while also including backlinks to La Scala's website for increased exposure.
  6. SEO Optimization: Conqueri optimized La Scala's website and content for SEO, including keyword research and on-page optimization, to improve their visibility in search engines and drive more organic traffic to the website.

Results:

After 6 months of implementing the strategy, La Scala saw significant improvements in its online presence and lead generation efforts. The results included: 

  • 100% increase in website traffic, with a 120% increase in organic search traffic.
  • 70% increase in social media followers, with a 60% increase in engagement.
  • 80% increase in leads generated through the website and social media channels.
  • 50% increase in new clients acquired.

According to the La Scala team, the increased visibility and lead generation efforts have had a significant impact on the company's growth and bottom line. In addition to the quantitative results, the Conqueri team also received positive feedback from La Scala's team on the collaborative and personalized approach to the digital marketing strategy.

Conclusion:

La Scala's partnership with Conqueri resulted in a successful digital transformation that improved the company's online presence and lead generation efforts. By leveraging a comprehensive and targeted digital marketing strategy, La Scala was able to overcome its challenges and achieve its business goals. The collaborative and personalized approach taken by Conqueri ensured that the strategy aligned with La Scala's goals and values. The results demonstrate the importance of having a strong online

Conqueri rocks! Questions get answered quickly and performance reports are useful. Anytime I have a question, there's always a very quick response. And the performance reports are very helpful.

Merle Reinger

CFO, La Scala

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